Gravitas Ventures said today that it has hired three new staffers: Laura Florence as senior director of sales, Dan Fisher as senior director of acquisitions and Rachel Koehler as acquisitions manager. Florence and Fisher will report to company founder and CEO Nolan Gallagher, who made the announcement.

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Gravitas Ventures

Florence will lead sales of Gravitas titles to on demand and home video platforms. She brings more than 10 years of experience in product and brand management, most recently serving as the executive director of sales for Alchemy. She began her career with Alchemy in 2007 when it was First Look Studios and remained with them as a Brand Manager when they became Millennium Media.

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Gravitas Ventures

Fisher oversees acquisitions for Gravitas, setting strategy for identifying and tracking 20-25 annual theatrical releases and 300-plus direct-to-VOD films. He also maintains the company’s film festival and market coverage program. Previously, Fisher served as director of worldwide acquisitions at Entertainment One, licensing theatrical and home entertainment content for domestic and international distribution.

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Gravitas Ventures

Koehler will work alongside Fisher to track and acquire projects that contribute to Gravitas’ slate. She most recently worked at Cinedigm as manager of digital sales and Acquisitions, having joined the company in 2013. While there, she managed key digital accounts including iTunes, Amazon, Hulu and more. As Gravitas’ acquisitions manager, she will work alongside Fisher to track and acquire projects for the company.

“When we founded Gravitas in 2006, we only dared to dream we’d be celebrating ten years of working with so many diverse and talented independent filmmakers,” said Gallagher. “It’s always exciting to add more experienced executives to the GV family, and we look forward to the next 10 years.”