Fox tonight launches live-stream primetime programming with So You Can Think You Can Dance: The Next Generation.
The beta live-stream launch on Fox’s digital platforms will be available in all 210 television markets nationwide, according to the network, reaching more than 98% of pay TV subscribers. The network will simulcast entertainment programming seven nights a week, as well as Saturdays during late-night.
The initiative kicks off with So You Think You Can Dance: The Next Generation, which will live-stream on Fox.com and Fox Now for iPhone, iPad, Android, Kindle Fire, Apple TV and Google Chromecast. The dance competition will live-stream simultaneously tonight with the broadcast at 8-10 PM TV live/PT tape-delayed. Going forward, Fox will simulcast primetime entertainment programming every night, including Wayward Pines, cooking competition series MasterChef: Hotel Hell; Home Free; the Fox special Teen Choice 2016, airing Sunday, July 31; and all of Fox’s series in the upcoming 2016-17 season. Live sports programming on Fox will continue to be available for streaming via FOX Sports Go.
Fox’s new live-streaming capability will enable Fox affiliates to dynamically insert local-market advertising and display station branding.
“From the start of the on-demand and over-the-top viewing revolution, FOX has been at the forefront of providing greater access to our buzz-defining shows, like Empire, Lucifer, Scream Queens and Family Guy,” said Dana Walden and Gary Newman, Chairmen and CEOs of Fox Television Group. “Adding nationwide primetime live streams is just another great example of how the Fox Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”