NBC News’ Today show won the May sweep, and the 2015-16 broadcast season, in the news demo. ABC’s Good Morning America was the No. 1 ranked morning show in total viewers to mark its 16th consecutive sweep win in that metric.
CBS This Morning trailed both in both metrics but, CBS News notes, it’s the only one of the three broadcast morning shows that’s up for the September-May broadcast season, compared to last season, in both measures, with its highest ratings in 28 years.
In the 25-54 age bracket that’s the key sales metric for the genre: Today clocked a 1.5 rating in the May sweep, translating to nearly 1.8M news-demo viewers. GMA logged 1.3 rating or 1.6M news-demo viewers. CBS This Morning trailed with 0.9 rating and 1.1M viewers. With these stats, Today is down 1% compared to May sweep 2015, while GMA is down 14%. CTM is up 6%.
In overall audience, GMA was tops at 4.9M. Today followed with 4.7M; CTM brought up the rear at 3.8M.
Here’s a portion of CTM EP Ryan Kadro’s celebratory email to staff:
The numbers are in, and it’s official. Thanks to your hard work and execution, CTM finished the 2015/2016 television season with more viewers than any CBS morning program in AT LEAST 28 years. We’re going all the way back to when Nielsen began measuring with “people meters.” Think about that for a moment: 28 years ago Ronald Reagan was finishing his second term, Michael Jackson released BAD, Michael Jordan owned zero championship rings, and internet service providers were just starting to emerge. Of course many of you have no memories of this because you weren’t born yet!
This season, we added nearly 300,000 viewers, an increase of 9%, and grew our women 25-54 demo 11%. What makes these gains so impressive is that our competitors have been losing audience for two full seasons. This is our fourth consecutive season of significant growth. We should all be very proud….
You work so hard every day and I’m grateful to all of you. Have a great weekend.