In the first major post-acquisition synergy move between NBCUniversal and DreamWorks Animation, NBCU Cable Entertainment’s preschool channel Sprout has picked up Noddy Toyland Detective, DWA’s first original preschool series. Sprout will be the U.S. distributor of the CG-animated series, co-produced by DWA and Gaumont Animation, which was originally made for France Télévisions’ France 5.
Noddy Toyland Detective, which marks the return to TV of the Noddy comic book character, follows the young boy and his friends as they embark on interactive adventures to solve mysteries in the colorful world of Toyland. On the new series, Noddy is stepping into the new role of detective. If there’s something lost, missing or unusual happening in Toyland, Noddy and his best friends Bumpy Dog and Revs the car are the investigating dream team who find out what’s going on and how to make things right.
“Sprout couldn’t be prouder to be the exclusive U.S. home for Noddy Toyland Detective,” said Amy Friedman, SVP Programming & Development at Sprout. “DreamWorks has delivered not only a fresh, modern world, but also a role model for our viewers.”
Based on the classic character created by renowned children’s author Enid Blyton in 1949, Noddy is one of the most beloved children’s characters worldwide, having entertained families for generations with stories set in the colorful world of Toyland.
Noddy was first featured in “Noddy Goes To Toyland” in 1949. His television debut came in 1954 with The Adventures of Noddy and, in the same year, Noddy In Toyland appeared on the London stage. Noddy’s popularity took him to France in 1963 where he is known as Oui-Oui and remains a perennial favorite.
In addition to the new series, Noddy television programming encompasses a vast library consisting of more than 250 episodes seen in more than 100 countries.