Jason Blum’s Blumhouse Productions is signaling a TV expansion with the hire of Endemol Shine EVP Jeremy Gold and former AMC executive Marci Wiseman as Co-Presidents of Blumhouse Television. Jessica Rhoades, who helped built Blumhouse Prods.’ TV division, will serve as EVP, Head of Programming & Development.

Gold and Wiseman will oversee Blumhouse’s scripted and unscripted TV series portfolio and new development. They will be based in Los Angeles and will report to Blumhouse’s founder and CEO Blum and president Charles Layton.

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“Blumhouse is committed to telling genre stories across all screens and we are so excited to take our television division to the next level,” Blum said. “Charles, Jessica and I have long admired Marci’s and Jeremy’s remarkable track record of growing television businesses and are thrilled to have them on board as we transform Blumhouse Television and build on the remarkable foundation laid by Jessica.”

With Rhoades at the helm, Blumhouse Television nabbed two Emmy awards (The Normal Heart, The Jinx), two Peabody awards (The JinxHow to Dance in Ohio), and put together a slate that includes high-profile new HBO series Sharp Objects starring Amy Adams as well as unscripted shows Hellevator on GSN and Judgment Day on Discovery ID. The company has had a partnership with Universal Cable Productions to bring its micro-budget film model to television.

Gold most recently served as EVP, Endemol Shine Studios. He joined Endemol USA in 2008 as SVP of Scripted Programming, spearheading the reality television producer’s foray into the scripted television space. Gold developed the company’s long-running AMC drama Hell on Wheels, on which he serves as executive producer. Other series he oversaw as Head of Creative Affairs for Endemol Studios include Kingdom (Audience Network) and I’m Dying Up Here (Showtime) as well as format adaptations Low Winter Sun (AMC) and Red Widow (ABC).

Following the merger of Endemol and Shine, Gold and Shine’s Carolyn Bernstein led the combined Endemol Shine Studios until Sharon Hall was brought in as president in January. (Bernstein also left the company for a new job at National Geographic). Prior to joining Endemol, Gold was SVP, Comedy at Fox Broadcasting Co., where he led the Comedy department and developed such series as American Dad, The Simple Life, and ‘Til Death. He also did a stint as VP Comedy at 20th Century Fox TV, overseeing series like The Bernie Mac Show and Arrested Development.

During her long tenure at AMC, Wiseman launched AMC Studios, whose first series was The Walking Dead. She created a distribution and digital business for AMC, which included brokering the cable group’s first exclusive SVOD deal with Netflix in 2011, its 2015 SVOD deal with Hulu, as well as long term distribution deals with Entertainment One and Anchor Bay. Wiseman also helped launch AMC’s foray into international co-production, concluding deals for Humans (Channel 4/Shine) and The Night Manager (BBC/Ink Factory). Wiseman is coming from eOneTelevision where she served as EVP, Global Production and Business Affairs and worked with Blumhouse on the recently ordered HBO series, Sharp Objects, starring Amy Adams. Prior to eOne and AMC, Wiseman worked at Fox21.