Digital TV studio Insurrection Media has ordered ridesharing comedy Drive Share, created by and starring Rob Huebel (Childrens Hospital) and Paul Scheer (The League) for premiere later this year.

The series will have a U.S. exclusive first window on Seriously.tv, Verizon Hearst Media Partners’ new millennial-focused multiplatform digital video channel. Burning Love duo Jonathan Stern and Keith Quinn executive produce under their comedy pod deal with Insurrection Media. The 10 half-hour episodes will premiere in Q4 on Seriously.tv in shorter-form chapters and will be distributed internationally as half hours by Insurrection Media.

Drive Share is scripted satire exploring the cultural phenomenon of Uberification, following drivers while they shuttle fascinating people around town as part of this new shared economy.

“Everyone, particularly millennials, can relate to having experienced odd, comedic situations while utilizing a peer-to-peer ridesharing service,” said Justin Killion, Head of Premium Programming & Development at Seriously.tv. “This concept, coupled with the smart, comedic sensibilities of this fantastic team, will make for a truly hilarious series with a unique point of view.”

Said Scheer, “In this crowded TV landscape I believe this is the only show that will prove to make a difference in the world.” Added Huebel, “We’ve all had hundreds of hilarious, bizarre or awkward rides since these services started up — all we did was write them down.”

Insurrection also has a multi-year sci-fi production partnership with The Walking Dead creator Robert Kirkman and David Alpert of Skybound Entertainment, and a strategic relationship with HarperCollins to option and develop science fiction, dramatic and comedic literature for scripted series for digital, television and other distribution platforms

Production on Drive Share begins in July in Los Angeles.