After winning over Emmy voters, critics and fans with his FX series Louie, why did comedic filmmaker Louis C.K. decide to air his bar room drama series Horace and Pete on the web? At a recent Awardsline screening — C.K.’s only appearance during the Emmy voting nom phase in Los Angeles — the stand-up comedian explains. The reasons are both partially artistic and commerce-related. However, all news about C.K. going bankrupt from producing this passion project are false, as C.K. expounded to Deadline. After hitting the road to do stand-up, C.K. would see weekly sales spike for Horace and Pete. He is currently pondering a season 2. The dialogue-driven show follows Horace (C.K.), a 50-year-old owner of a 100-year-old Brooklyn dive, his erratic business owner Pete (Steve Buscemi), and the comings-and-goings of their eclectic customers. The series, which taps into the agita that occurs with family-run businesses, dropped on January 30th on C.K.’s website.