Flagship Entertainment Group, the China joint venture between Warner Bros and CMC Holdings, has set Elaine Feng as president of Flagship Pictures China. The exec was most recently CEO of Warner Music China and has previously worked for Tom Online, Sohu.com, News Corp China and Star TV.

feng
Warner Bros
Feng will be based in Beijing and will be responsible for the overall day-to-day operations of the company, including overseeing start-up staffing, operations and the support of Flagship Entertainment’s creative development, marketing and co-production activities.

The Flagship venture was founded last year with a mandate to produce Chinese-language films. In March, Flagship announced its inaugural film slate. On the initial roster of 12 projects are remakes of Sandra Bullock-starrer Miss Congeniality and Adam Sandler/Drew Barrymore family pic Blended. Another title, MEG, about a massive pre-historic shark that resurfaces to wreak havoc along the Middle Kingdom coast, will be in English but with many Chinese elements.

Warner’s ramped up ambitions in China come as box office there is due to supplant North America’s in 2017. Local-language pics have hit big at home but in most cases failed to find audiences in the west. Flagship is eyeing global tentpoles for worldwide distribution in its mix of films.

Ruigang Li, Chairman of Flagship Entertainment and Founding Chairman of CMC, says of the new hire, “Elaine possesses rich experience, expertise and contacts across the creative and operational sides in both traditional media and internet space, and makes a great leader for Flagship. We believe she will bring out maximum potential for our company as we establish Flagship as an important player in the Chinese-language film business within China and globally.”