EXCLUSIVE: Luke Ryan’s franchise-focused content studio Chaotic Good has hired producer Corey Sienega as President of Development and Production and writer-director John Wikstrom as Director of Creative Affairs. The additions signal the company’s move into boosting original content creation for the studio with an eye toward rolling an original slate for its brands in film, TV, digital and emerging platforms including virtual reality.

Corey Sienega John Wikstrom
Chaotic Good

Sienega’s recent credits include the Weinstein Co.-Netflix horror pic Kristy, and she is a co-founder of Geek magazine and Geek Media Ventures, a branded media business. She previously was President of Production at David Kirschner Productions, where she developed and helped produce Miss Potter, Martian Child and Secondhand Lions among other films. She will report to Ryan. Wikstrom, who recently created the viral short film Player Two, has worked across the ad industry with commercials, animation and film. He will report to Sienega.

Both will will be based in Chaotic Good’s L.A. headquarters with Chaotic Good founding partners Ryan, COO Sascha Hecks, Chief Innovations Officer Magnus Kim and Chief Research Officer Flourish Klink. Dana Reback also is joining the company’s analytics team as Director of Research and Insights, reporting to Klink.

As part of its game plan, Chaotic Good  makes use of its own analytics tool Fanalytics, which provides data that compliments what traditional tracking and ratings don’t take into account — such as audience engagement and behavior. The goal is to help brands better understand how consumers are engaging on a global scale and use the research to develop new worlds for existing properties with storylines that can live on any platform.

Luke Ryan
Chaotic Good

“You can’t establish billion-dollar franchises without content designed to create commercial and cultural momentum,” said Ryan, a former executive at Disruption Entertainment, MGM, MTV Films and New Line who founded Chaotic Good in 2014. “Corey is a brilliant producer who consistently pushes the envelope in terms of challenging traditional entertainment models and finding new ways to reach audiences. Her addition, along with John and Dana, expand what we can offer to the companies we work with and also puts us in a strong position to roll out our own original slate.”