CBS Interactive isn’t though making changes in its C-suite: Today it promoted Marc DeBevoise — who led the creation and launch of CBS All Access and CBSN– to President and COO.
In his new job, DeBevoise will lead strategy and operations, and oversee original content, for the enterprise’s entertainment, sports, news, technology, gaming and media brands including CNET Media Group and CBS Television Network’s digital platforms.
He’ll also be responsible for CBS’ digital content and social media distribution strategies, including efforts to stream full-episodes of shows on the internet, to mobile devices, and through different platforms including direct-to-consumer subscription video on demand and live streaming initiatives.
The announcement follows the promotion this month of Jim Lanzone to CBS’ Chief Digital Officer. DeBevoise had been EVP and General Manager of CBS Digital Media.
“Elevating Marc into this expanded role, on the heels of Jim becoming our Chief Digital Officer, ensures that we will continue down a path of innovation, finding new ways to distribute our world-class content however consumers want to interact with it,” CEO Les Moonves says.
Lanzone says that DeBevoise “has played an instrumental role in building CBS Interactive into a perennial top 10 Internet property and the largest Internet-based premium-content group in the world.” His initiatives included “some of the most significant areas of the business.”
Before joining CBS in 2011, DeBevoise oversaw Starz’ new media ventures as SVP of Digital Media, Business Development and Strategy. He also worked at NBC Universal and at JPMorgan both in Digital Media and Business Development, and the Technology, Media & Telecommunications Investment Banking Group.
One fact not mentioned in CBS’ press release: DeBevoise was a co-founder of the New York hamburger rating site Burger of the Month, which is no longer active.