EXCLUSIVE: Broom-Hilda, the 1,500 year-old, man-crazy witch with an attitude and a weight problem born out of the popular 1970 comic strip from Russell Myers, has just been picked up by producers Gilbert Adler and Jason A. Rosenberg. The two secured the IP from the strip’s syndicator, Chicago-based Tribune Content Agency.

Adler and Rosenberg are looking to capitalize on the IP in every ‘witch’ way they can. “Russell Myers has been entertaining audiences for years. We’re excited to bring this to the big screen. We plan to create a franchise and leverage the IP across film, television and digital media,” said Rosenberg, who previously worked at Empire Entertainment producing commercials before meeting Adler.

“Our intention is to make it into a movie that might have a number 2 and number 3 behind it as well,” said Adler, who was the force behind HBO’s Tales From The Crypt which was also based on a comic strip and spawned two movies for Universal. Tales From The Crypt was a major success running for 93 episodes over nine years. Adler also produced the films Valkyrie, Superman Returns, Starksy And Hutch, Ghost Ship and Constantine.

The project will be developed and produced through Gil Adler Productions. The two are also currently working on adapting Alyson Noel’s New York Times bestselling book series The Immortals.

“When you look at the comic strip, it looks like maybe it’s for a young audience, but we look at it differently. This is about a witch who has varying powers, but has a problem with weight. And if you look around, doesn’t everyone? And we thought, well that’s it,” said Adler. “One of my favorite movies was Liar, Liar. It was funny but it was also heartwarming with the story about the relationship between a father and his son. With this project everyone is concerned about their weight whether they are over or under and that can be very funny yet poignant.”