A year after Hulu picked up The Mindy Project when it was not renewed by Fox, the streaming service has ordered another season — the single-camera comedy’s fifth overall and second exclusively on Hulu. At its upfront presentation in New York today, Hulu also is announcing a second election special from Triumph, the Insult Comic Dog to debut later this year.
The Mindy Project and the Triumph special are part of the big push in original programming that Hulu has made in the past year, which Hulu CEO Mike Hopkins is crediting for the service’s subscriber grown of over 30% year over year, reaching 12 million this month.
Created by Mindy Kaling, The Mindy Project follows a skilled OB/GYN (Kaling) navigating choppy waters of both her personal and professional life. Chris Messina, Ed Weeks, Ike Barinholtz, Beth Grant, Xosha Roquemore and Fortune Feimster co-star in the series from 3 Arts and Universal TV. Kaling executive produce with Howard Klein, Matt Warburton, Charlie Grandy and Michael Spiller.
Hulu’s first Triumph, the Insult Comic Dog election special was released in February, focusing on the Presidential primaries. The second will presumably reflect on the general election. Robert Smigel will return as the voice and creator of Triumph, originally introduced on NBC’s Late Night with Conan O’Brien.
In other upfront announcements, Hulu has partnered with Live Nation for a live, virtual reality concert performance series through Hulu’s recently launched VR app.
Hulu also has partnered with BrightLine to become the first streaming service delivering first-to-market interactive advertising.
The company also unvealed a collaboration with Nielsen that will enable digital ad measurement through Nielsen Digital Ad Ratings to capture OTT viewing in the living room environment.