Telemundo Studios has promoted Juana la Virgen writer Perla Farias and Carmen Urbaneja to newly created SVP roles under its new senior management structure. Farias has been elevated to Senior Vice President, Scripted Development, from Vice President, Novela Productions, Telemundo Studios; and Urbaneja has been upped to Senior Vice President, Scripted Productions, from Vice President, Novela Productions, Telemundo Studios. Both report to Luis Silberwasser, President, Telemundo.

In her new role, Farias will be responsible for the overall development of scripted programming for Telemundo Studios. She is best known for developing the story for Juana La Virgen (Jane the Virgin), a primetime drama for RCTV, which was remade for English-language television. Airing on The CW, the series became an instant critical darling, with its breakout star, Gina Rodriguez, winning a Golden Globe in 2015. Farias also led the development of other successful telenovelas for the network such as Señor de los Cielos 2, Señora Acero, Dueños del Paraiso and the recent hit Bajo el Mismo Cielo.

As SVP Scripted Productions, Urbaneja will lead the production of scripted projects for Telemundo Studios. She has served as executive producer for Telemundo series such as Tierra de reyes and ¿Quién es quién?, and most recently, romantic comedy Silvana Sin Lana.