Sony Pictures has tapped NBCUniversal exec Jamie Stevens as EVP Worldwide Consumer Products. Starting June 6, she will oversee the Motion Picture Group’s Global Consumer Products and Licensing team, which focuses on product and licensing opportunities from the studio’s IP including such film franchises as GhostbustersJump StreetHotel Transylvania and The Smurfs.

sony_pictures_logo“Growing our consumer products business is a major initiative, and Jamie is the perfect talent to help us take advantage of our huge potential in the marketplace,” said Josh Greenstein, President for Worldwide Marketing & Distribution for Sony Pictures Motion Picture Group, to who Stevens will report. “We are thrilled to welcome her to the studio.”

Stevens most recently was EVP Global Retail Marketing and Development at NBCUniversal, following stints at Disney, the National Football League, Hasbro, and Reebok.