Digital lifestyle media company Refinery29 is moving further into the world of virtual reality with the launch of VR29 Studios, a VR and 360 studio within the Refinery29 video department. It was announced as part of the company’s annual Newfront presentation to advertisers today in New York.
The company says the virtual-reality and 360-focused programming and production studio will focus on the technical and narrative craft of multidimensional production, while creating opportunities for female creators in the growing field. Refinery29 says it has been testing and developing formats for the past year, and will launch one VR/360 asset every week for the rest of the year.
Refinery29 also announced its 2016 programming slate, which includes projects from Kristen Stewart, America Ferrera and Gabourey Sidibe. In addition, the company announced a partnership with the Columbia Digital Storytelling Lab to further explore the concept of claiming power. They have formed The Empathy Lab, a program that will consist of “think, do, learn” sessions with young people in order to establish a toolkit to activate tangible change.