Deadline parent Penske Media Corp today named George Grobar as its Chief Operating Officer. He will work with PMC business leaders to develop growth plans and achieve PMC’s operational and financial plans across its portfolio of brands, which also include Variety, WWD, Footwear News, Deadline, Indiewire, TVLine, Hollywood Life, Gold Derby and Variety Latino. Grobar had been EVP of the company.

“George is an accomplished executive with more than 25 years of financial and operational leadership experience,” said PMC Chairman and CEO Jay Penske, to whom Grobar will report. “Over the last decade, George has been one of the single greatest contributors to PMC’s success and relentless growth. His knowledge and expertise will undoubtedly continue to be instrumental as we continue to scale the business globally.”

With PMC’s aggressive expansion plans, the company’s scale and number of businesses continue to grow. As COO, Grobar will be focused on ensuring the smooth and effective integration of acquisitions, continuing to expand PMC’s digital footprint, and working with the leadership teams across the company to deliver improving financial and business performance.

“PMC has been rapidly expanding, and there are tremendous opportunities for growth in both our current businesses and ones we will undoubtedly be adding,” said Grobar. “PMC is one of the few companies on the Internet that can boast having profitable brands across our entire portfolio. That is something we are truly proud of, and it would not be possible if we did not have such powerful brands as well as truly world-class people throughout the company. Getting the chance to work with this team is rewarding, and I look forward to the challenges ahead.”

Grobar will oversee all PMC sales and operations. He also will be responsible for all organizational plans and budgets company-wide. Grobar joined Penske Media in 2009 and, in addition to his new COO role, will continue to serve as a Director on the PMC Board as well as on the Board of PMC’s joint venture in India with Zee TV. Grobar joined PMC as Chief Financial Officer and was actively involved in integrating several new acquisitions into the company, building the PMC join venture operations in India (which includes India.com, Bollywoodlife.com, The Health Site, Cricket Country and BGR India). Grobar also played a lead role in the integration of the Variety and Fairchild operations.

Grobar came to PMC with more than two decades of financial and operational experience in new media, consumer products and technology enterprises. Prior to joining PMC, Grobar spent 13 years at the Walt Disney Company and eight years in manufacturing and product development at Unisys Corporation. Grobar was SVP of Disney Mobile, where he led the launch of a new strategic business from the ground up, competing with major players for share of mobile phones in the family market.

Before moving to Disney Mobile, George held several senior positions in Disney business units including VP of Disney Ecommerce, VP and CFO for Disney Direct Marketing and Walt Disney Art Classics, and the Director of Business Operations & Control for the Consumer Products Division Controllership.