The New York Post will launch Page Six TV in July, in partnership with Endemol Shine North America and Fox Television Stations. The daily half-hour show, modeled after the News Corp-owned newspaper’s iconic gossip column, will premiere Monday, July 18, for a three-week preview on select Fox stations including New York and Los Angeles. It will feature a panel of experts and insiders delivering gossip and news from entertainment, culture, the media, finance, real estate and politics.

Endemol Shine North AmericaThe Monday-Friday program is casting core cast members; the existing print editorial team will appear in select episodes and segments.

Page Six TV will be taking on the ubiquitous TMZ, which has broken such big stories such as the video showing Baltimore Ravens running back Ray Rice knocking out his then-Fox TV Stationsfiancee in a casino elevator. That one nearly put NFL Commissioner Roger Goodell’s job on the line.  TMZ also broke the story of LA Clippers owner Donald Sterling’s racist comments about African Americans and Magic Johnson in a 2013 tape, which got Sterling banned for life from the NBA and fined $2.5M. Even as stodgier news outlets decry TMZ chief Harvey Levin’s practice of paying sources for tips and video, they rush to secure exclusive interviews with the subjects of TMZ’s scoops. Meanwhile, Brit tabloid site DailyMail.com plans to launch a new TV series in the U.S. this fall.

“Page Six has been driving the conversation for decades, and in New York it’s everyone’s first read, whether in the paper or online,” New York Post publisher Jesse Angelo said in today’s announcement. “With Page Six TV, we’ll explore a new medium and grow our reach.”

Charlie Corwin and Cris Abrego, co-CEOs of Endemol Shine North America, said today they’ve been trying to secure the program for “some time now.”