Digital media company NowThis Media has hired former MTV CMO Tina Exarhos as its CMO. In addition, Exarhos will join technology investment fund Lerer Hippeau Ventures as Marketing Advisor.

In her new role at NowThis, Exarhos will oversee brand strategy, consumer marketing and creative services, reporting to Co-Founder and Chairman Kenneth Lerer. At LHV, Exarhos will advise the Fund on marketing strategies as well as consult with LHV’s portfolio on their go-to-market, branding and marketing strategies.

As CMO at MTV, Exarhos oversaw all marketing and creative development for the network. During her tenure she was responsible for MTV’s short-form interstitial content, visual packaging, digital and social marketing, and consumer and trade advertising.