Universal Television has signed a production deal with Jeffrey Seller, producer of smash Broadway musical Hamilton, and his producing partner, former NBC executive Flody Suarez.

“Jeffrey’s spectacular track record on Broadway and his knack for finding and nurturing brilliant new talent, such as the creative Image (2) universaltvlogonew__120327204827-200x141.png for post 354766forces behind Rent, Avenue Q, In the Heights and Hamilton, is nothing short of remarkable,” NBC Entertainment and Uni TV chairman Bob Greenblatt said. “There is more and more cross-pollination these days from theater to television, especially at NBC, and we’re excited to see where he and Flody’s instincts and talent relationships will go in the world of television.”

Under Greenblatt, who has strong theater ties and has been involved in a number of Broadway productions, including Hamilton in which he is an investor, theater has had significant presence on NBC. That includes the series Smash as well as live stagings of The Sound of Music, Peter Pan, The Wiz LivThe 2015 Tony Award viewing party at Joe Allen and Orso Restaurants.e and the upcoming Hairspray and A Few Good Men. (Greenblatt also oversees NBCUniversal’s theater division.)

“I’ve been obsessed with storytelling since the fourth grade,” said Seller. “Having now spent over 30 years telling stories on stage, I’m excited by the opportunity Bob has given me (and Flody) to stretch my muscles and apply my craft to television.””

As a producer, Seller has won several Tony Awards — 1996 Best Musical, Rent; 2004 Best Musical, Avenue Q; and 2008 Best Musical, In the Heights, with Hamilton favored to follow them with a record 16 Tony nominations.

This marks Suarez’s return to NBC where he was VP of development, working on such shows as ER and Just Shoot Me. He is currently a consultant on Full Frontal with Samantha Bee and recently consulted for Sony on NBC’s drama The Blacklist. He has produced several TV series, including 8 Simple Rules, The Tick and The Book of Daniel.