Fox Networks Group Europe and Africa is scaring up a new experiment with the simultaneous debut of horror series Outcast in 61 countries via Facebook Live. This is the first time a broadcaster in Europe and Africa is using the service to launch a new drama.

On May 20, at 10PM Central European Time, episode 1 of the series from creator Robert Kirkman (The Walking Dead) will run on Facebook Live across the region including in the UK, Italy, Spain, Poland, South Africa, Germany, Sweden and Turkey. In another first, Fox recently used Facebook Live to promote X-Men: Apocalypse which began international rollout yesterday. A global fan premiere in London was livestreamed with over 700K views on the night.

The Outcast preview will be followed by regular airings beginning June 3 on Fox throughout the region.

The Fox Networks Original is based on Kirkman’s Skybound/Image comic title. It follows Kyle Barnes (Patrick Fugit), a young man who has been plagued by demonic possession all his life. Now, with the help of Reverend Anderson (Philip Glenister), a country preacher with personal demons of his own, Kyle embarks on a journey to find answers and seek a normal life he has never known. But what Kyle discovers could change his fate, and the fate of the world, forever.

The series begins airing in the U.S. on Cinemax on June 3 and has already been renewed for a second season. It originally had its world premiere at SXSW.