Ellen DeGeneres continues to expand into the original digital content business in a big way. The Emmy-winning talk show host, producer and social media powerhouse announced the launch of her own digital network and unveiled its inaugural programming slate today at the Digital Content NewFronts.
DeGeneres also announced a content development deal with social media star Tyler Oakley, in which the pair will collaborate on a range of original digital projects, with an aim toward developing projects for television as well.
Programs on the Ellen Digital Network slate include an original Damn, Daniel series for Snapchat; Ellen’s Pet Dish, an animated series featuring her pets, from Warner Bros.’ digital production studio Blue Ribbon Content; the return of 4-year-old viral sensation Brielle; new episodes of Dance Challenge; #MadeByYou, featuring the best user-generated content from ellentube; and popular Ellen Show game Epic or Fail; and more.
“I’m so excited for the Ellen Digital Network,” said DeGeneres. “I’ll get to showcase amazing talents like Tyler Oakley and tWitch. Plus, I’ll finally prove to the world that my pets can speak in human voices.”
DeGeneres ranks as the No. 1 creator of digital content online, with more than 1.1 billion total cross-platform views according to Tubular’s November 2015 survey. TheEllenShow YouTube channel averages more than 300 million views per month from its nearly 16 million subscribers. On Twitter, @TheEllenShow has more than 59 million followers, ranking as the most-followed TV personality (and No. 7 on all of Twitter). DeGeneres also ranks as the No. 1 TV host on Facebook, with more than 24 million “likes” for the show’s official page. On Instagram, @TheEllenShow ranks as the No. 1 TV show, with more than 28 million followers. DeGeneres also averages a million views per day on Snapchat and has 3.5 million followers and nearly 340 million views to date on Vine.
Here’s a detailed look at the network’s content slate:
Damn, Daniel Boyz: Ellen teams up with Damn, Daniel creators Joshua Holz and Daniel Lara for an all-new original series featuring the Internet phenomenon debuting on Snapchat later this year.
Ellen’s Pet Dish: From Warner Bros.’ digital production unit Blue Ribbon Content, Ellen’s Pet Dish is an all-new animated series that will take viewers behind the scenes at Ellen’s home. What do Ellen and Portia’s beloved pets do all day while Ellen and Portia are away? They watch TV of course! Ellen’s Pet Dish chronicles their animated adventures, sassy small talk and comedic commentary on clips from The Ellen DeGeneres Show. There might even be some pet guest stars stopping by…
She’s Brielle-iant: This original series for ellentube features 4-year-old whiz kid and The Ellen DeGeneres Show favorite Brielle Milla showcasing her smarts on topics ranging from science’s periodic table to the human body, world countries, experiments and more. The first She’s Brielle-iant episode generated more than 18 million views.
tWitch & Allison’s Dance Challenge: Young dancers go head-to-head for the opportunity of a lifetime in this dance-competition series hosted and judged by famed choreographers Stephen “tWitch” Boss (The Ellen DeGeneres Show DJ) and his wife, Allison Holker of Dancing with the Stars. The first original series for ellentube, tWitch & Allison’s Dance Challenge features six incredible kid dancers vying for a chance to perform on an episode of Ellen. The series has generated more than four million video views to date.
#MadeByYou: From sleepy pets to mess-making toddlers and more, Ellen loves sharing the best videos sent in by her TV show viewers and online fans. Ellen’s team curates the best of these clips to create weekly episodes of #MadeByYou which debut on ellentube. In addition to the user-generated content, compilations also feature best-of moments from The Ellen DeGeneres Show, selected by Ellen and her production team. Episodes currently have more than 32 million views.
Epic or Fail: Ellen’s favorite game to play on her show has become a new series for ellentube, hosted by beloved shorts-wearing Ellen Show staffer Andy Zenor. The program showcases user-generated videos and allows viewers to play along in real time, guessing whether the results of the stunts in the videos will be an epic success or a massive fail.