Finally confirming the worst kept secret in TV news, NBC News today announced Billy Bush would join its morning program Today in the 9 AM hour (See memo to staff from Today’s SVP Noah Oppenheim, below). Bush will begin his new stint during NBC’s coverage of the Rio Summer Games in August.
Making a liar of moi, NBC did NOT jam into NBCUniversal’s Upfront presentation on the first day of Upfront Week its announcement about Billy Bush and NBC News’ Today show. Instead, the news division announced the next morning the long anticipated move of the NBCU Access Hollywood star, which was widely expected to target the 9 AM timeslot where Today competes against Disney-ABC’s Live with Kelly and Whoever Replaces Michael in many parts of the country.
Not coincidentally, earlier this month, the news division announced Natalie Morales is moving to Los Angeles to become Today’s West Coast anchor, and to host NBCUniversal’s Access Hollywood and Access Hollywood Live. The move comes days after that other chronic Today show report, that Bush was leaving Access Hollywood to join the morning infotainment franchise, flared up again like a bad rash.