EXCLUSIVE: Tracy Morgan is in talks to star opposite Ed Helms and Amanda Seyfried in writer/director Dito Montiel’s new comedy The Clapper. The project would reunite Morgan with filmmaker Montiel who cast him in 2011 cop drama The Son of No One.

Adapted from Montiel’s own book of the same name, The Clapper is about a professional clapper for infomercials who gets plucked by a late night talk show host to be on his TV show. That notoriety then ends up costing him personally. Morgan will play Helms’ best friend Chris Plork who is a loyal and devoted confidante and provides a good deal of the humor and charm of the script. Morgan will be on his stand-up tour Picking Up the Pieces in June so the production is going to work around his schedule.

The film is said to be a testament of how easily fame is achieved in today’s reality-program driven society and how it can complicate ordinary people’s lives. The project is being produced by Montiel with Robin Schorr. Helms and Mike Falbo are also producing through their Pacific Electric shingle. Alex Lebovici and Michael Bien and executive producing and Steve Ponce is producing through their Oriah Entertainment.

Morgan is coming back in a big way as the former 30 Rock co-star is also shooting a comedy pilot (series commitment) for FX Networks this summer. This after a year of physical rehab following a horrible truck/auto accident in which he almost lost his life. The film follows an appearance at the Emmys in September and also a hosting gig with his old buddies on Saturday Night Live. Morgan recently wrapped production on Fist Fight with Ice Cube and Charlie Day. Morgan is attached to star in The Weinstein Co.’s Richard Pryor biopic Richard Pryor: Is It Something I Said? as Redd Foxx opposite Mike Epps as Pryor.

Morgan is repped by CAA and Hansen Jacobson Teller Hoberman Newman Warren Richman Rush and Kaller.