With that, Live+3 ratings show that the arrival of arch villain Negan on the zombie apocalypse series’ April 3 season ender pulled in 18.4 million total viewers with a massive 11.5 million among the key demo of adults 18-49 – a pretty steady result for the cliffhanger episode with the delayed viewing of the Season 5 finale.
Viewershipwise, Season 6’s Live+3 results are down 10% from what the March 29, 2015 “Conquer” episode snared. Looking at the key demo, the “Last Day On Earth” episode declined 15% from last year’s 18-49 L+3 results. Interestingly, with growth of 30% and 32%, respectively, from Live+Same Day numbers, the Season 6 finale was basically in line with how Season 5’s results grew in delayed viewing.
As it stands, TWD is the top show on all of TV this season in Live+3 results with a 9.1 18-49 rating. That’s up 21% from what Sunday Night Football brought in for NBC and the NFL. Granted, delayed viewing of football and other sports is not a great barometer as almost everyone watches them live — that’s the point.
However, drama-to-drama, TWD S6 bests Empire S2 by 39% in the key demo in L+3 results. The Fox series was third on the Top 10 series with CBS’ The Big Bang Theory in fifth with a 5.6 rating. Season 1 of TWD spinoff Fear The Walking Dead was in the seventh spot with a 5.2 and Fox’s six-episode The X-Files revival was tenth with a 4.3 rating.
On Sunday, Talking Dead had 7.4 million total viewers in Live+3 with 4.5 million in the 18-49 demo. That’s a 16% and 15% increase, respectively, over the L+SD results, again pretty steady in terms of growth with the comparable show of last year.
The Walking Dead will be back for its seventh season this fall.