6TH WRITE THRU, MONDAY: Huntsman got flooded by The Jungle Book yesterday. In weekend actuals from ComScore today, The Huntsman: Winter’s War collected $19.44M, below the $20.08M reported by Universal on Sunday. Note that other industry reports on Sunday morning were in line with what Uni projected. The Cedric Nicolas-Troyan-directed movie made an estimated $4.58M on huntsmanSunday, down 39% from Saturday. Uni was hoping for $5.2M. Worldwide, the Snow White and the Huntsman prequel that cost $115M now stands at $98.5M.

Meanwhile, any extra cash that Huntsman didn’t collect, went over to The Jungle Bookwhich saw an estimated $18.4M yesterday, off 31% from Saturday for a second weekend of $61.5M. That’s a stellar -40% hold from its $103.26M opening. Originally, Disney was expecting to make $17.6M on Sunday. Look for Jungle Book to three-peat in the top spot with $37.5M, down 39%. This despite the onslaught of three wide entries: Warner Bros/New Line comedy Keanu, Open Road’s Garry Marshall comedy Mother’s Day and Focus Features’ Ratchet & Clank. Mother’s Day and Keanu are expected to do about $12M apiece. However, lobbies aren’t going to get over-filled until May 6, when Disney unleashes Marvel’s Captain America: Civil War which is poised to make $175M+.

Last year, there was a absence of big product between Easter weekend and the first weekend in May. Jungle Book certainly has filled that vacancy this year, sending weekend tickets sales to $127.8M, +31% over the same frame a year ago. The 2016 box office stands at $3.45B to date, +9.3% ahead of the same period of January 1-April 24.

eye in the sky2Specialty distributors such as Pantelion, Bleecker Street and Roadside Attractions are faring quite well on a number of limited screens with their respective product toward the bottom of the charts: Compadres (No. 9, $1.4M), Eye in the Sky (No. 10, $1.2M) and A Hologram for the King (No. 11, $1.1M). For Eye in the Sky, it marks the first weekend in the top 10. At CinemaCon, Bleecker’s CEO Andrew Karpen explained that older-skewing fare like Eye in the Sky has long legs in the theater thanks to the habitual viewing tendencies of the 50+ crowd.

the meddler 2A pair of faith-based rivals, Sony Affirm’s Miracles From Heaven and PureFlix’s God’s Not Dead 2, continue to generate more than $1M during their respective sixth and fourth weekends in release. Sony Pictures Classics’ The Meddler put up the second-best per-theater of $14,256 at four theaters, outstripped by Jungle Book’s $15,278 per location.

1). The Jungle Book (DIS), 4,028 theaters (0) / 3-day cume: $61.5M (-40%) /Per screen avg.: $15,278 / Total Cume: $192.2M/ Wk 2

2) The Huntsman: Winter’s War (UNI) 3,791 theaters /3-day cume: $19.4M/ Per screen: $5,129 /Wk 1

3). Barbershop: The Next Cut (WB), 2,676 theaters (15) /3-day cume: $10.5M (-48%)/ Per screen: $3,931 /Total cume: $35.7M/ Wk 2

4). Zootopia (DIS), 2,798 theaters (-411) / 3-day cume: $6.6M (-19%)/ Per screen: $2,352 /Total cume: $316.4M / Wk 8

5). The Boss (UNI), 3,375 theaters (-120) /3-day cume: $6.2M (-37%) / Per screen: $1,845 / Total cume: $49.7M / Wk 3

6). Batman v Superman (WB), 3,066 theaters (-439)/3-day cume: $5.5M (-39%)/ Per screen: $1,795 / Total cume: $319.5M / Wk 5

7). Criminal (LGF), 2,683 theaters (0) /3-day cume: $3.1M (-46%) / Per screen: $1,162 /Total Cume: $10.9M/ Wk 2

8). My Big Fat Greek Wedding 2 (UNI), 1,749 theaters (-548) /3-day cume: $2.1M (-36%)/ Per screen: $1,198 /Total cume: $55.4M / Wk 5

9).  Compadres (PANT) 368 theaters /3-day cume: $1.4M/ Per screen: $3,797/Wk 1

10). Eye in the Sky (BLST), 838 theaters (-53) /3-day cume: $1.2M (-22%)/ Per screen: $1,437 / Total cume: $15M Wk 7

11). The Hologram For The King (RSA) 401 theaters / 3-day cume: $1.14M/ Per screen: $2,839 /Wk 1

12). God’s Not Dead 2 (PURE), 1,168 theaters (-417) / 3-day cume: $1.12M (-40%)/ Per screen: $959 / Total cume: $19M / Wk 4

13). Miracles From Heaven (SONY), 1,264 theaters (-818) /3-day cume: $1.07M (-45%)/ Per screen: $849 /Total cume: $58.8M / Wk 6

14). Deadpool (FOX), 594 theaters (-197) / 3-day cume: $681K (-30%) Per screen: $1,146/Total Cume: $361.1M Wk 11

15). Everybody Wants Some!! (PAR), 454 theaters (+320)/ 3-day cume: $653K (+52%)/Per screen: $1,438 /Total cume: $2.3M/Wk 4

16). Miles Ahead (SPC), 527 theaters (+480) /3-day cume: $639K (+227%)/ Per screen: $1,213 /Total cume: $1.3M /Wk 4

17) Hello, My Name Is Doris (RSA), 494 theaters (-156)/3-day   cume: $637K (-18%)Per screen: $1,284 /Total Cume: $12MWk 7

18). Allegiant (LG), 852 theaters (-632)/ 3-day cume: $635K (-54%)Per screen: $746 /Total cume: $65M Wk 6

19). 10 Cloverfield Lane (PAR), 595 theaters (-490)/ 3-day cume: $553K (-48%)/ Per screen: $930 /Total cume: $70.7M Wk 7

20). Elvis & Nixon (AMZ/BST) 381 theaters /3-day cume: $466K/ Per screen: $1,224 /Wk 1

Notables:

The Meddler (SPC) 4 theaters /3-day cume: $57K/ Per screen: $14,256 /Wk 1

Hockney (FM) 4 theaters /3-day cume: $14K/ Per screen: $3,421 /Wk 1

Precious Cargo (LGP) 14 theaters /3-day cume: $8K/ Per screen: $578/Wk 1

Man & Chicken (SPC) 4 theaters /3-day cume: $3K/ Per screen: $1,327 /Wk 1

5TH UPDATE, SUNDAY AM: Consider for a moment that Disney might be looking at three back-to-back $1 billion-grossing hits with Zootopia (current global $907M), Marvel’s upcoming Captain America: Civil War and Jon Favreau’s The Jungle Bookwhich currently counts a global cume of $528M. That three-picture hot streak would be a fantastic start for the Burbank-based studio’s 2016, and even if they fall short of $1 billion, this trio still is turning in a massive profit. In a weekend where spring break was definitely on the wane, with 9% of all students out last Friday and only 7% on Monday, The Jungle Book continued to rope the masses with a $60.8M second frame, down 41%. That’s not only the best hold for a Disney live-action feature adaptation of one of its toons, but it’s one of the best second-weekend holds for a Disney film opening north of $100M outside of Star Wars: The Force Awakens (-39.8%) — all of this accomplished on a non-holiday weekend.

Last year at this time, Furious 7 was owning No. 1 following its Easter release, until Avengers: Age of Ultron showed up to kick off summer. And what’s amazing here is that Disney has launched a blockbuster at a lull period when few kids are off from school.

THE JUNGLE BOOK“With a tentpole strategy, you have to be less conventional,” said Disney distribution chief Dave Hollis about the studio’s latest success, “You have to be able to find other places other than summer and the holidays to launch a movie. If you make a great movie, people will show up.” The studio saw the opportunity in the schedule to launch a big pic, with Batman v Superman: Dawn of Justice (which now counts $319.5M domestic) anchoring Easter and Captain America: Civil War on May 6. Business after 8 PM continues to flourish, and “the not-available kids-and-family segment has been resilient,” says Hollis about the success of Jungle Book, for which director Favreau already is priming for a sequel. Imax contributed $5.6M to Jungle Book’s stateside weekend ticket sales for a running cume of $18.4M, which reps close to 10% of the film’s current $191.47M domestic B.O. ComScore’s PostTrak reports an 83% positive score for Jungle Book. 

The Huntsman: Winter’s War, Universal’s first picture under its $500M, five-year/50-pic deal with Chinese co-financier Perfect World Pictures, looks to post a $20.1M opening. Although that’s Huntsman Winters Warwhere Uni was expecting Huntsman to open, it’s not big enough to make any headway into May with Captain America: Civil War looming two Fridays from now. Already Civil War is outstripping all previous Marvel titles in advance ticket presales, according to Fandango (remember, Avengers and Age of Ultron opened to $207.4M and $191.3M, respectively). A noble attempt by Uni to start a new franchise with this Snow White and the Huntsman prequel, and with a track record producer like Joe Roth and the A-grade cast of Emily Blunt, Jessica Chastain and Charlize Theron alongside Chris Hemsworth, how could any studio say No? However, there just wasn’t a big enough demand here by audiences for this reported $115M property, despite the pic earning a B+ (higher than the first installment’s B). PostTrak has a total positive score at 72% (either very good or excellent) with only 49% of the audience recommending it to their friends, and that’s low. Despite winning over both the under-25 and under-18 crowds with an A- CinemaScore, the sheer power of Jungle Book is one of the factors holding this demo back from Huntsman this weekend.

Huntsman played best in the West, followed by South, Central and some mountain-area markets. French Canada was strong, particularly given the film’s fantasy elements. PostTrak reports that following Caucasians at 54%, Latinos made up 17% of Huntsman‘s audience, and that demo could swell today in the Southwest given how Sunday is a big moviegoing day for the demographic. Likewise, Pantelion’s Compadres, which cracked the top 10 in ninth place with $1.35M, also could profit from a -7% hold from Saturday.

As we saw last year, art house fare has made its way into the top 10 on a handful of screens, and Roadside Attractions/Saban’s Tom Hanks drama A Hologram for the King minted $1.2M at 401 theatres. It just underscores how spring can be the quintessential season to launch adult art house fare as compared with autumn, which is slotted with brutal competition. Bleecker Street knows this and continues to gain traction with Eye in the Sky, which now counts a running cume of close to $15M. Meanwhile, Roadside will expand Tom Tykwer’s Hologram further this coming Friday. Coming up short, though, is Amazon/Bleecker’s Elvis & Nixon — despite what sounds like a hysterical combo in Michael Shannon as the King of Rock n’ Roll and Kevin Spacey as Tricky Dick — which made $457K at 381 venues, 62% less than Hologram. 

1). The Jungle Book (DIS), 4,028 theaters (0) / $16.4M Fri. / $26.8M Sat. (+63%) / $17.3M Sun. (-34%) / 3-day cume:$60.8M (-41%) /Total Cume: $191.5M/ Wk 2

2) The Huntsman: Winter’s War (UNI) 3,791 theaters /$7.3M Fri (includes $1M)/ $7.6M Sat. (+4%) / $5.2M Sun. (-31%) 3-day cume: $20.1M/Wk 1

3). Barbershop: The Next Cut (WB), 2,676 theaters (15) / $3.1M Fri. / $4.86M Sat. (+57%) / $2.88M Sun. (-40%) 3-day cume: $10.8M (-46%)/Total cume: $36M/ Wk 2

4). Zootopia (DIS), 2,798 theaters (-411) / $1.8M Fri.  / $3.1M Sat. (+74%) / $1.75M Sun. (-43%) 3-day cume: $6.6M(-19%)/ Total cume: $316.5M / Wk 8

5). The Boss (UNI), 3,375 theaters (-120) / $1.9M Fri. /$2.8M Sat. (+44%) / $1.4M Sun. (-50%) 3-day cume: $6.1M (-39%) / Total cume: $49.5M / Wk 3

6). Batman v Superman (WB), 3,066 theaters (-439) / $1.5M Fri. / $2.5M Sat. (+69%) / $1.5M Sun. (-40%) 3-day cume: $5.5M (-39%)Total cume: $319.5M / Wk 5

7). Criminal (LGF), 2,683 theaters (0) / $944K Fri. /$1.3M Sat. (+41%) / $826K Sun. (-38%) 3-day cume: $3.1M (-46%) /Total Cume: $10.9M/ Wk 2

8). My Big Fat Greek Wedding 2 (UNI), 1,749 theaters (-548) / $640K Fri. /$941K Sat. (+47%) / $516K Sun. (-45%) 3-day cume: $2.1M (-36%)/ Total cume: $55.4M / Wk 5

9).  Compadres (PANT) 368 theaters /$436K Fri/$473K Sat. (+8%) / $441K Sun. (-7%) 3-day cume: $1.35M/Wk 1

10). The Hologram For The King (RSA) 401 theaters /$379K Fri /$481K Sat. (+8%) / $340K Sun. (-29%) 3-day cume: $1.2M/Wk 1

11) God’s Not Dead 2 (Pure)   1,200 theaters (-385)  $328K Fri./  $444K Sat.(+35%)/$362K Sun. (_18%)/3-day cume: $1.134M (-40%)/Total cume: $18.97M/Wk 4

12.) Eye in the Sky (BLST), 838 theaters (-53) / $349K Fri. /$563 Sat. (+61%) / $288K Sun. (-49%) 3-day cume: $1.1M(-23%)Total cume: $14.9M Wk 7

Notables:

Sarrainodu (INDIN) 125 theaters /$198K Fri/ $194K Sat. (-2%) / $136K Sun. (-30%) 3-day cume: $528K/Wk 1

Elvis & Nixon (AMZ/BST) 381 theaters /$151K Fri/ $196K Sat. (+30%) / $110K Sun. (-44%) 3-day cume: $457K/Wk 1

The Meddler (SPC) 4 theaters /$14K Fri /$26K Sat. (+86%) / $20K Sun. (-23%) 3-day cume: $60K/PTA: $15K/Wk 1

4TH UPDATE, Saturday 8:42AM:  Universal’s The Huntsman: Winter’s War isn’t really reaping any box office spoils. The prequel to 2012’s Snow White and the Huntsman is poised to gross $20.1M in second place after a $7.3M Friday.

Last night it appeared that Huntsman was going to sink into the teens for the weekend, but this morning its prospects are better. There was a time when a $20M opening was considered decent for a film of this size, but in this era of short theatrical legs, especially as we approach summer, that figure isn’t high enough. Many expect Huntsman to top off at $60M, leaving foreign (which through Thursday had collected $52.2M) to do the heavy lifting.

“It’s a disaster!” one rival distribution honcho exclaimed bluntly about Huntsman. When another rival distribution executive was asked to give his assessment about what possibly went wrong in the state of fairy land, he deadpanned, “I don’t know. We’re all sitting around here in the office trying to figure this one out for ourselves.”

huntsmanUniversal sold Huntsman in its billboards, one sheets and spots around three A-grade award-winning actresses – Emily Blunt, Charlize Theron and Jessica Chastain – but hardly anyone is hopping into their cars to catch them on big screen. Twenty-eight percent told CinemaScore that they came out for the trio in Huntsman, while 48% four years ago said they came out to watch just Kristen Stewart as Snow White. At the time, the actress was still riding the Twilight wave.

“It’s not fresh,” criticized another studio bigwig on Huntsman‘s promotion; it seemed all too similar to Snow White. Then there’s Chris Hemsworth who can’t open a movie unless he’s swinging a hammer. Still, even if we swapped out Hemsworth for another hunk, it’s doubtful anyone could save this movie. Huntsman isn’t a case of sequelitis. The question is: Was there ever an audience for the movie? Just like with Joe Wright’s trippy Pan, was anyone yearning to see the fabricated events prior to the Snow White story?

jungle bookEssentially, if it’s not a storybook classic with the Disney stamp and marketing muscle behind it, don’t make it at all (this despite the fact that Huntsman is produced by fairy tale impresario Joe Roth who reinvigorated Maleficent, Alice in Wonderland and Oz the Great and Powerful for Disney). This notion is only underscored by the second weekend success of Disney’s The Jungle Book which will hold first place with an amazing $60.8M second sesh, down approximately 41% after a $16.5M Friday.

But there seems to be a missed opportunity here, and that is whether or not Uni focused on expanding the under 25 crowd further. Hashtags on Twitter and Instagram per RelishMix are tracking at a light 1,500. It’s the young folk who are grading Huntsman an A- despite only repping 38% of the crowd (Under 18ers also liked Huntsman with an A-, making up 25% of the audience). Why didn’t more come out? According to iSpot.TV, the studio did hit such young femme shows like NBC’s The Voice and the MTV Movie Awards. And Relish Mix notices a decent-sized social media universe for Huntsman of 84.5M with strong social activation from the cast, chiefly Hemsworth’s 10.2M followers and Theron’s 8.2M. But something wasn’t working here to get more of the young girls in the door. In regards to the social conversation, RelishMix notices something quite striking that might be curtailing business: Some think Huntsman is a live action version of Frozen. “Related to plot, it is challenging to describe how much of the (social) conversation is related to arguments over whether or not this film is a Snow White prequel, or somehow related to Disney’s Frozen.  Some comments, enough to be noteworthy, literally ask if this is a live action version of the 2013 Disney animated mega-hit, Frozen,” reports RelishMix.

Those who did make their way to see Huntsman were the tried-and-true older female fans who embraced the first title. Women repped 60% of Huntsman crowd  (B+) with 62% 25-and-up (B). Both figures possess a slightly greater share than the first movie.

Forget about Huntsman‘s B+ CinemaScore, which bests Snow White’s B — critics loathed this prequel. And Uni executives shouldn’t even be concerned about any sour box office headlines for this Cedric Nicolas-Troyan directed feature, because the response from film reviewers is even more horrifying. The New York Times’ A.O. Scott began his review questioning “Is The Huntsman: Winter’s War the worst movie of the year?” while New York Post’s Sara Stewart gripes, “This incoherent screenplay seems to have been written by a roomful of the gorilla-like trolls who show up in the movie at one point.” Such lambasting is enough to keep the coveted adult crowd at bay.

Uni distribution shouldn’t be faulted: They’ve occupied the late April space before in an attempt to provide an appetizer to summer with such franchise titles like The Scorpion King ($36.1M opening, $91M domestic), and Fast Five ($86.2M opening, $209.8M domestic). If there was a safe haven to launch Huntsman, it was here in the second to last weekend of April. In addition, no one ever predicted that Jungle Book was going to be as big as it is, which by Sunday could crack $191M threshold stateside.

The Meddler

With only one studio wide release in the market, there is a handful of arthouse releases looking to make a slightly larger mark at the B.O. with runs north of 350 venues. Three of them – Roadside Attractions/Saban Films’ The Hologram for the King, Amazon Studios/Bleecker Street’s Elvis & Nixon and Sony Pictures Classics’ The Meddler – were propped by their recent play at the Tribeca Film Festival in New York. Meddler is wowing in its select hubs, while Compadres and Hologram as of this AM have respectively cracked the ninth and tenth spots.

A Hologram for the KingHologram was snapped up by Lionsgate for north of $3M at last year’s Cannes. It’s opening to $1.2M at 401 venues. By comparison, Roadside opened Love & Mercy to $2.1M at 481 theaters a year ago (final domestic is $12.6M). Pantelion’s action comedy Compadres has collected $1.4M from 368. Elvis & Nixon are getting buried, with Bleecker’s Eye in the Sky faring better: The drone thriller could be looking at a fourth weekend in the top 10. Elvis & Nixon was acquired out of last year’s Cannes a month after the fest for reportedly over $3M. It’s set to make 483K at 381, far below Hologram and Compadres. Meanwhile, The Meddler is putting up such a strong per theater average of $12K for a $47K FSS, that the arthouse competition can only wish they could butt in.

The top 13 for the weekend of April 22-24, 2016 per Saturday morning industry estimates as compiled by Amanda N’Duka:

1). The Jungle Book (DIS), 4,028 theaters (0) / $16.5M Fri. (-48%)/ 3-day cume: $60.8M (-41%) /Total Cume: $191.5M/ Wk 2

2) The Huntsman: Winter’s War (UNI) 3,791 theaters /$7.3M Fri (includes $1M)/3-day cume: $20.1M/Wk 1

3). Barbershop: The Next Cut (WB), 2,676 theaters (15) / $3.1M Fri. (-56%) / 3-day cume: $10.1M (-50%)/Total cume: $35.3M/ Wk 2

4). Zootopia (DIS), 2,798 theaters (-411) / $1.7M Fri. (-21%) / 3-day cume: $6.7M (-18%)/ Total cume: $316.5M / Wk 8

5). The Boss (UNI), 3,375 theaters (-120) / $1.9M Fri. (-38%) / 3-day cume: $6.1M (-38%) / Total cume: $49.6M / Wk 3

6). Batman v Superman (WB), 3,066 theaters (-439) / $1.47M Fri. (-39%) / 3-day cume: $5.4M (-40%)Total cume: $319.4M / Wk 5

7). Criminal (LGF), 2,683 theaters (0) / $948K Fri. (-54%)/ 3-day cume: $3.2M (-45%) /Total Cume: $11M/ Wk 2

8). My Big Fat Greek Wedding 2 (UNI), 1,749 theaters (-548) / $639K Fri. (-35%)/ 3-day cume: $2.1M (-35%)/ Total cume: $55.4M / Wk 5

9).  Compadres (PANT) 368 theaters /$439K Fri/3-day cume: $1.4M/Wk 1

10/11). The Hologram For The King (RSA) 401 theaters /$377K Fri /3-day cume: $1.2M/Wk 1

Eye in the Sky (BLST), 838 theaters (-53) / $379K Fri. (-16%) / 3-day cume: $1.2M (-22%)Total cume: $15M Wk 7

Notables:

Sarrainodu (INDIN) 125 theaters /$195K Fri/3-day cume: $598K/Wk 1

Elvis & Nixon (AMZ/BST) 381 theaters /$151K Fri/3-day cume: $483K/Wk 1

The Meddler (SPC) 4 theaters /$14K Fri /3-day cume: $47K/PTA: $12K/Wk 1

The Rally-LA (IND) 7 theaters /$10K Fri/3-day cume: $30K/Wk 1

The Tale Of Tales (IFC) 2 theaters /$2K Fri/3-day cume: $7K/Wk 1

2ND UPDATE, 12:26PM: Taking a glance at Friday matinees, Disney’s The Jungle Book is swinging to No. 1 with a second weekend estimated between $52M-$57M, down 45% to 50% from its $103.26M debut last weekend. Fandango noticed that the Jon Favreau film continues to be the top seller in advance ticket sales among weekend titles. Should Jungle Book come in toward the high end, its stateside cume will stand close to $188M. Global currently stands at $377.4M, close to $247M coming from foreign. China is the top territory with $68.3M, and the next key territories are far off with South Korea on June 2 and Japan on Aug. 11.

By Sunday, Uni’s Snow White prequel The Huntsman: Winter’s War with a production cost of $115M, is slotting second with an estimated $21M-$23M. Already it has bagged $52.2M abroad. Given how Snow White and the Huntsman skewed 52% over 30, reviews are vital in regards to pulling in adults for this one, and critics liked it less than the 2012 installment, 17% to 48% Rotten. Meanwhile, Warner Bros./MGM’s Barbershop 3 is looking at less clients this weekend with a projected -60% per industry calculations for a second FSS of $8M, which would bring its 10-day cume to $33.2M. Among limited fare, we hear Amazon Studios/Bleecker Street’s Elvis & Nixon will likely do $1M over three days.  We’ll have more analysis for you tonight.  

the huntsman1ST UPDATE, 6:55AM: Universal’s The Huntsman: Winter’s War counted a $1 million box office bounty from 2,645 theaters in its Thursday night previews, which kicked off at 7 PM. The sequel to 2012’s Snow White And The Huntsman is projected to pull in an opening in the mid-$20M range for second place at 3,788 theaters, while Disney’s live-action feature adaptation of its classic toon The Jungle Book will continue to draw the masses with a second-frame haul of $47M-$48M, further boosted by its hold on 376 Imax hubs.

Yesterday, the Jon Favreau-directed film made $5.89M, taking its first-week cume to $130.7M. At CinemaCon two weeks ago, Disney distribution honcho Dave Hollis said these live-action feature Disney toon adaptations average $700M apiece at the global B.O.

After live-action fairy tales — outside of Disney adaptations — were feeling their way around the box office like a bunch of blind witches (i.e., Warner Bros’ ho-hum Riding Hood with a $14M opening, $37.7M cume), Snow White And The Huntsman actually worked for Uni in 2012 despite its B CinemaScore. It opened to $56.2M and a 2.76 multiple final cume of $155.3M. Worldwide was close to $400M off a $170M budget. Hence, the studio figured, why not make a sequel?

Snow White drew mostly older females at 53% women and 52% over 30. Unlike younger females who attend on the fly with friends, older women plan their visits to the theaters and attend in packs. Huntsman‘s strongest quad continues to remains with females, evenly split at 15% under/over 25 in unaided awareness.

Huntsman cost a reported $115M with co-financing from Perfect World Pictures. Rotten Tomatoes on this prequel are at an awful 17% rotten, versus its predecessor, which did slightly better at 48% rotten. The prequel has already cleared $45M overseas from 25 markets, and will expand to 36 territories this weekend including China, France and Brazil.

The opening alone for Snow White looked to prove the mettle of Chris Hemsworth and Kristen Stewart as stars outside their respective Thor and Twilight franchises. Hindsight being 20/20, we’ve seen that Hemsworth has faced anything but hurdles outside his Marvel movies, while Stewart has largely designated herself for critically acclaimed arthouse fare such as Still Alice and Clouds Of Sils Maria. Note she does not headline this prequel, which tells the origin stories of both Hemsworth’s Huntsman character, and centers around a royal feud between evil queen Ravenna (Charlize Theron) and Freya (Emily Blunt).

Also yesterday, Warner Bros./MGM’s Barbershop 3 made $1.04M in second place behind The Jungle Book, bringing its first-week take to $25.2M.

Elvis & Nixon ReviewAlso opening this weekend is Amazon Studios’ Elvis & Nixon via Bleecker Street at 381 theaters, and Roadside Attractions/Saban’s A Hologram For The King at 402. Both respectively have Rotten Tomato scores of 70% and 66% fresh. In addition, Lionsgate Pantelion Films has the Enrique Begne action comedy Compadres at 368 venues. It carries a Rotten Tomato score of 43%.