“One word: persistence.” That’s how Michael Keaton as McDonald’s “founder” Ray Kroc sums up the secret of his success. Expanded a bit to eight words it might be, as Nick Offerman’s burger-joint owner Dick McDonald says: “Orders ready in 30 seconds, not 30 minutes.”

TheFounder Michael-KeatonHere is the first trailer for The Founder, which tells the true story about how a milkshake-machine salesman from rural Illinois plucked a little Southern California restaurant business from a pair of brothers and created a multibillion-dollar global empire. “There should be McDonald’s everywhere — franchise the damn thing,” Kroc tells the brothers. “McDonald’s can be the new American church — and it ain’t just open on Sundays, boys.”

The rest is entrepreneurial, gastronomic and arterial history. But it wasn’t all golden arches and Happy Meals: Kroc didn’t like his deal with the brothers and switched tactics from partnership to ownership, buying the land the restaurant was built on. “You’re not in the burger business,” he’s told, “you’re in the real estate business.”

Linda Cardellini, Laura Dern, BJ Novak and John Carroll Lynch also star in the film. Saving Mr. Banks helmer John Lee Hancock directs from a script by Robert Siegel. The Weinstein Company serves up The Founder on August 5. Have a few fries, sample the trailer and tell us what you think.

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