EXCLUSIVE: Rob Lowe, Kristen Bell, Raquel Welch and Rob Riggle have joined Eugenio Derbez in the comedy How to Be a Latin Lover for Lionsgate’s Pantelion label. Ken Marino is directing the story about an an aging Latin lover who gets dumped by his sugar mama and is forced to to return to live with his estranged sister and her preteen son in their humble home. Sporting a wardrobe consisting mostly of Versace speedos, the man focuses on finding himself another sugar mama to support his expensive tastes.

Other actors who have also joined are Renee Taylor, Rob Huebel, Michaela Watkins and Linda Lavin. Lowe plays a jaded, legendary gigolo who is a “Yoda-like” source of war stories. Written by Chris Spain and Jon Zack, the comedy is said to be in the vein of Bad Teacher.

The film is a joint venture between 3Pas Studios, Pantelion Films, Lionsgate and Televisa Cine. The project not only marks Derbez’s first English-language starring role but is also 3Pas Studio’s first film under its first-look deal with Pantelion.

Derbez is producing with Ben Odell through their company 3Pas Studios. Mike Upton will serve as executive producer. The project is now before the cameras.