In his first hire as president of ITV Entertainment, David Eilenberg has named veteran reality producer and development executive Jessica Sebastian SVP Development for ITV America’s in-house reality production banner.

In her new role, Sebastian will spearhead development for the production company, focusing on creating talent-driven series and innovative formats across a range of unscripted genres. She reports to Eilenberg.

Sebastian moves to ITV from USA Network, where she served as head of alternative programming, overseeing production on hit series Chrisley Knows Best, and developing and overseeing production on new series First Impressions with Dana Carvey and WWE’s Tough Enough. Previously, she was VP Current and Development at Electus. Before that, she served in development positions at the Style network and Original Media.

“Jessica brings immense talent, drive and expertise to ITV, having worked on both the network and producer sides of our business,” said Ellenberg. “Her experience and perspective are particularly meaningful at a time when our business is ultra-competitive but also ripe with opportunity. We are extremely excited to welcome Jessica to ITV.”

ITV Entertainment’s current series include Fox’s Hell’s Kitchen, A&E’s The First 48 and E!’s Rich Kids Of Beverly Hills, as well as upcoming spinoff EJ And The City (working title).