Tomorrow’s the launch day for Fullscreen’s global, Netflix-like, ad-free subscription video on demand service for teens and young adults. And this morning it fleshed out some of the details, including a plan to distribute a Bret Easton Ellis-directed thriller series called The Deleted as well as a daily sketch show, Party In The Back, with Twaimz, Josh Leyva, Rachel Scanlon, and Brandon Armstrong,
The company owned by Otter Media — Peter Chernin’s joint venture with AT&T — says the $4.99-a-month service will enable users to search for shows based on their “vibe.” For example, they can say whether they want to “feel all the feels,” “learn new things” or “laugh till it hurts.”
AT&T will be the premier launch sponsor, and help promote the service — called Fullscreen — to its more than 100 million video, mobile and broadband customers. They will co-produce programming that will run on Fullscreen as well as a programming block on the AT&T Audience Network, which goes to its DirecTV and U-verse subscribers.
“We created a new kind of entertainment experience which merges the things we love about premium content and social media,” Fullscreen CEO George Strompolos says. “We’re building it for an audience we know and love — a social-first mobile-first generation. We look forward to creating, learning and evolving at Internet speed.”
The company says that The Deleted is about the “disappearance of three seemingly unconnected people from Los Angeles [that] triggers a collective paranoia among a group of twentysomethings, all of whom escaped from a cult several years back.”
Party In The Back will upload daily content offering behind-the-scenes looks at efforts to create programming at Fullscreen.
Fullscreen will promote the show, as well as Electra Woman & Dyna Girl — a comedy featuring Grace Helbig and Hannah Hartwith — by staging a “social-media driven nationwide pizza party.” It will deliver about 5,000 pies to fans who tweet selfies with the identifier #fullscreenparty.
Other programs include talk shows Explain Things To Me, Slumber Party With Alie & Georgia, and Waste Of Time With ItsTheReal.
The library also includes series such as Buffy The Vampire Slayer, Napoleon Dynamite, Out There, Dawson’s Creek, and Saved By The Bell.