Overall, for all online retailers, the big advance ticket pics this year to date include 20th Century Fox’s Deadpool, as well as Warner Bros.’ Batman v Superman: Dawn of Justice, which generated between $20M-$25M in advance ticket sales prior to its March 25 debut. Fandango reported that the Zack Snyder movie was chalking up 30% more return business than they normally observed during a tentpole’s opening weekend.
Last year, Fandango grew its ticketing business by +81%. Chalk that up to record openers like Jurassic World and Star Wars: The Force Awakens, the latter which generated an all-time advance ticket sales record for all retailers (inclusive of Fandango) of $100M.
In addition, Fandango announces today that it is rolling out a new kind of mobile ticket where expensive scanners aren’t required. It officially debuts this week at 3,500 screens covering five exhibitor chains: Carmike, Frank, Paragon, Reading and the TCL Chinese Theatres in Hollywood. A consumer simply shows theater staffers an unduplicatable ticket image on their mobile phone, eliminating the need for QR codes and barcode scanners.
More moviegoers are buying movie tickets on their mobile phones, and Fandango is capitalizing on this trend by continually stepping up its development efforts to create new mobile apps. Fandango’s ecommerce network now includes ticketing on its newly-acquired digital movie portals, Flixster and Rotten Tomatoes, adding 20M monthly users, for a combined total of 63M and 100M-plus app downloads. The acquisition of Flixster and Rotten Tomatoes, from Warner Bros Entertainment, closed on April 1.