Crazy Ex-Girlfriend creators and executive producers Rachel Bloom and Aline Brosh McKenna stopped by Deadline’s The Contenders Emmys event Sunday to explain the not-so-crazy methods behind creating songs for the CW’s musical comedy. “We’ll have an area emotionally that we know the characters are in this state,” McKenna said, “but crafting the comedic hook and the emotional hook” in a song is a separate writing process done mainly by Bloom and her songwriting partners.

Star Bloom, who won the Golden Globe this year for best comedy actress, explained that when creating and incorporating a song in a scene, they look for “the intersection of good comedic ideas” and “something that can hold up as musical sketch comedy but also something that can further the plot and that comes from the emotion.” She added to Deadline’s Dominic Patten, “No matter what the song is or how funny it is, if it’s not rooted in an emotional moment, it’s going to feel false.”

Speaking of capturing emotions, many of the songs as well as storylines on the show shed light on timely social issues such as depression, sexual identity and race. Bloom insisted the show is not “really concerned with being edgy or topical.” She added, “We just want to look for truths about people we haven’t seen in film and television especially because the whole show is about deconstructing labels and deconstructing stereotypes.”

Crazy Ex-Girlfriend has already been renewed for a second season. The penultimate episode of Season 1 airs tonight, which Bloom teased will be very steamy.