EXCLUSIVE: Courteney Cox is teaming with UK producer Big Talk and leading commercial broadcaster ITV on a new comedy project, Truthing. I’ve learned that while this is in the early stages, the plan would be for the Friends and Cougar Town alum to exec produce and star with a pilot to shoot in 2017. Fox recently gave a pilot order to Cox-starring comedy Charity Case which I understand will not be affected by the goings on in Britain.

In a competitive situation, ITV beat other UK broadcasters to develop the series. It is being made as a UK/U.S. co-production. British comedy writer, Mark Chappell, who co-created Will Arnett’s Netflix series, Flaked, and has previously worked with Big Talk on Jon Hamm/Daniel Radcliffe-starrer A Young Doctor’s Notebook, is penning the series for Cox.

Truthing (working title) is set in the Clear-Path Institute, a six-day healing retreat that promotes personal growth, transformational experience and inner well-being. It follows the valiant efforts of its charismatic American founder and leader as she struggles to enlighten a fresh intake of truth-seekers.

Cox’s last series, Cougar Town, ended its six-season run on ABC and TBS last spring. She made her feature directorial debut this past year with Just Before I Go. Truthing would be her first UK-set TV effort (although Friends fans will recall that Monica and Chandler first hooked up in a London hotel room when the series decamped to England for The One With Ross’ Wedding). Cox is repped by WME and Brillstein.

Chappell’s other credits include BBC Two comedy comedy My Life in Film, which was developed for the U.S. by AMC; Perfect Day: The Millennium; and The Increasingly Poor Decisions Of Todd Margaret. He’s repped by WME and Curtis Brown.

Big Talk, whose Houdini & Doyle from David Shore, is launching next week on Fox, is led by Chief Executive Kenton Allen, Managing Director Matthew Justice and founder and Edgar Wright producing partner Nira Park. Credits include BBC Two comedy Rev, Channel 4’s Friday Night Dinner, Raised By Wolves and Crashing. Mum, starring Lesley Manville and Peter Mullan, debuts on BBC Two next month. Big Talk is also bringing back Cold Feet to ITV with creator Mike Bullen and the original cast. Big Talk is repped by WME.