It was another one of those nights when Hillary Clinton and Bernie Sanders went at it on cable news and the Big 4 saw some endings and beginnings – plus a lot of, let’s call it, leisure wear. We’ll get to the endings and beginnings in a second, but the leisure war AKA bikinis as well as Demi Lovato and a Jonas brother were on the second annual Victoria’s Secret Swim Special (0.7/3) on CBS.
Maybe the glimpse towards summer wasn’t the best use of the 9 PM slot for the House of Moonves. Moving from its 10 PM perch of February 26, 2015, a Thursday, this year’s Swim Special shed 30% of its adults 18-49 rating from last year. It also lost over a million total viewers, going from 4.07 million last year to 3.05 last night.
In fact, with the Democrats debating on Univision and CNN and a 2-hour The Voice (2.0/7) best of auditions clip special, all of CBS’ night slipped. Survivor (2.1/8) dipped a tenth from last week’s Season 32 high while CSI: Cyber (1.0/4) dropped 17% in the demo from its March 2 show. Overall, Survivor was the top rated show of the night while The Voice special was the most watched with 9.74 million viewers.
NBC won the night among both the demo and total viewers with a 1.7/5 rating and an audience of 7.25 million. Usually a Voice lead-in is NBC’s gift to new or returning shows, especially previews but last night the 10 PM Season 2 preview of The Carmichael Show (1.1/4) found itself even with its 9 PM August 26 Season 1 premiere of last year The topical sitcom declined 14% in overall viewership to 4.15 million last night from its Season 1 debut. Compared to more recent NBC comedy previews, like November 30’s Superstore (2.0/6) and December 7’s Telenovela (1.4/4), both of which had new Voice lead-ins, Carmichael was down 45% from the former and 21% from the latter. A repeat (0.7/2) of a Carmichael from last year ended the evening for NBC.
The only original of ABC’s night was the Season 2 finale of American Crime (0.9/3). A complex cliffhanger to strong John Ridley created series, the 10 PM American Crime was up 13% in the demo from last week to hit a 7-week high among the 18-49s. The CW was all repeats too on Wednesday. Fox’s Rosewood (0.9/3) was even with its winter return last week but Hell’s Kitchen (1.2/4) was cookin’ with a 20% rise.