Less than a month after launching in the U.S., Shane Smith’s digital content behemoth Vice announced it would be launching TV channel Viceland in the UK and Ireland as well on pay TV platform Sky.  The channel will start airing on Sky and its OTT service Now TV in September. The 24-hour channel will be entirely programmed and produced entirely in-house by Vice, which already has a strong London editorial presence and office (and a pub). Sky will handle ad sales for the channel.

Some of the shows on the initial grid include Vice shows Black Market, F– That’s Delicious and Gaycation. While the UK is the first international territory, Vice expects to launch in other territories in the foreseeable future, with Smith highlighting Germany as another potential market.

The U.S. Viceland, the result of a deal between Vice and A+E Networks, is distributed in approximately 70 million homes, and features hundreds of hours of new lifestyle and documentary-style programming developed and produced entirely in-house by the youth-centric media brand and digital content studio. Oscar-winning writer/director Spike Jonze, a long-time Vice partner and creative director for the company, will be overseeing the development of the new channel, from show creation, to production, to brand identity.