Weinstein Co./Dimension is rolling out Eli Roth’s horror production Clown on June 17 for a limited release. Directed by Jon Watts, Clown follows a loving father who dons a clown outfit and makeup to perform at his son’s sixth birthday, only to later discover that the costume – red nose and wig included – will not come off and his own personality changes in a horrific fashion.  To break the curse of the evil outfit, the father must make grim choices with his own family facing danger. The R-rated pic stars Andy Powers, Laura Allen, Peter Stormare and Elizabeth Whitmere.

Weinstein Co. acquired Clown before it went into production at the 2012 Toronto International Film Festival, shelling out a $2M MG. It also acquired Eli Roth’s Aftershock. Clown is based on a fan-made trailer that drew Roth’s attention when it went viral. Watts co-wrote the script with Christopher D. Ford, who penned Robot And Frank. 

Among wide entries on June 17, Disney’s Finding Nemo sequel, Finding Dory, will likely own the box office, with Warner Bros. Dwayne Johnson-Kevin Hart-Ed Helms action comedy Central Intelligence following. But on the specialty side, Clown will put the fear into A24’s Swiss Army Men and Orchard’s The Music of Strangers.