Written by Padilha and Alessandro Camon (The Messenger), The Brand is inspired by the 2004 New Yorker article by author David Grann. It tells the epic tale of the rise of prison gangs, particularly the Aryan Brotherhood, in the 1970s and 1980s, when mass incarceration resulting from the war on drugs caused the prison population to explode.
Camon and Padilha executive produce with Anthony Mastromauro of Identity Films (Louder Than Words). Padilha is set to direct.
Padilha was recently tapped to direct Entebbe for Working Title and StudioCanal. He is repped by CAA, Anonymous Content, and attorney Sue Bodine. Camon is repped by Original Artists. Mastromauro is repped by attorney Linda Lichter. Grann is repped by CAA, in conjunction with The Robbins Office.