Super Tuesday was a big win for cable news, with CNN registering the largest cable-news primary/caucus night on record in the news demo and Fox News Channel logging the largest cable-news primary/caucus night on record in overall audience.
CNN finished first in the news demographic, with 1.6 million primetime viewers aged 25-54. The network’s overall primetime haul hit 4.1M.
Fox News Channel’s coverage of Super Tuesday’s primaries and caucuses delivered another primary night best for that network,
which won among overall audience with 4.9 million viewers in primetime, and 1.4M news demo viewers, according to Nielsen’s early stats.
MSNBC logged 2M viewers and 625K news demo viewers in prime.
With Donald Trump’s sweep of Super Tuesday states being the night’s big story, FNC jumped 40% in primetime (from 3.5M) and 25% in the news demo (from 1.1M) compared to Super Tuesday ’08 when the Dem race between Clinton and Barack Obama made headlines.
CNN, which had dominated in the ratings on Super Tuesday ’08, nonetheless climbed 12% in overall audience (from 3.7M), and 5% in the news demo (from 1.5M), covering last night’s Trump trouncing of his GOP rivals, and Hillary Clinton’s dominance in the Dem race.
MSNBC took a hit compared to ’08, dropping 6% in overall audience (from 2.1M viewers) and 39% in the news demo (from 1.0M).