FilmRise has acquired worldwide distribution rights to the Silicon Cowboys, which had its world premiere Friday in the Documentary Spotlight section at SXSW. The indie film and TV distributor (Going Clear, Janis: Little Girl Blue) plans a fall 2016 theatrical release.

Jason Cohen’s docu centers on the birth of Compaq Computer and is a fresh look into the explosive rise of the 1980s PC industry. Compaq, founded by three friends in a Houston diner, took on mighty IBM by building a portable computer to compete against it. The rise and eventual demise of the upstart would alter the future of computing. Ross Dinerstein and Glen Zipper are producers.

“The story of Compaq Computer is a part of history that affects us all today, but most of us just don’t know it,” said Cohen in the release announcing the deal. “In fact, if it weren’t for Compaq, you probably wouldn’t be reading this quote on your iPhone/iPad right now. The risks taken and the critical decisions made by these outsiders shook the technology industry to its foundations.”

The deal was negotiated by FilmRise CEO Danny Fisher and VP Acquisitions Max Einhorn, along with Adam Galen and Zac Bright of Preferred Content on behalf of the filmmakers. Content Media will rep international sales.