In its first season, Growing Up Hip Hop has averaged 966k viewers per episode, including 625k adults 18-49 and 466k women 25-54 in live+7. The show also wracked up more than 1.4 million video on demand plays during its season.
The show focuses on a new generation of hip hop moguls blazing new paths from the shadows of their famous parents.
The cast includes Angela Simmons, daughter of rap pioneer Rev. Run of Run- D.M.C; Romeo Miller, son of hip hop artist and entrepreneur Master P; Damon “Boogie” Dash, son of former Roc-A-Fella Records music and media mogul Damon Dash; Kristinia DeBarge, singer/songwriter and daughter of James DeBarge from the group DeBarge; TJ Mizell; son of Jam Master Jay of Run-D.M.C; and Egypt Criss, daughter of Sandra “Pepa” Denton from Salt-N-Pepa and rap icon Treach from Naughty By Nature.
Growing Up Hip Hop is executive produced by John Morayniss, Tara Long and Mark Herwick for EntertainmentOne Television, along with Angela Simmons, Romeo Miller, Percy Robert Miller (Master P) and Datari Turner. Turner’s Datari Turner Productions is co-producing the series. Lauren Gellert and Suzanne Murch are the executive producers for WE tv.