EXCLUSIVE: Alison Bechdel, the artist whose graphic memoir is the basis of last year’s Tony Best Musical Fun Home, has worked with Broadway ad agency SpotCo to create an unusual hybrid live-action/animated TV spot for the hit show’s first anniversary. Take look at it here before it begins airing tomorrow.

Bechdel drew new, original cartoons to match the footage filmed for the ad, which is titled “Welcome” – a word that will feature prominently in both the TV spot and in Fun Home’s new campaign. The objective was to shoot the show in a way that’s up-close and personal, capturing the intimate nature of the show and its presentation at one of Broadway’s smallest houses.

Staged by Sam Gold, Fun Home has a book and lyrics by Lisa Kron and music by Jeanine Tesori.

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