David Ellender, who recently stepped down as CEO of Slingshot Global Media, is joining another independent TV company, Sonar Entertainment. He has named to the newly created position of President, Global Distribution and Co-Productions, reporting to Thomas Lesinski, the newly appointed Sonar CEO.

Sonar Featured ImageIn his new position, Ellender will be responsible for worldwide program sales for Sonar, including North America, across traditional and digital media platforms. He also is being charged with expanding Sonar’s international co-production drama initiatives.

“David has the skills and experience to lead Sonar’s ambitious growth plans in television, film and digital,” Lesinski said.

For the past two years, Ellender was CEO and board member at Slingshot Global Media, which he launched. Prior to Slingshot, he was CEO for FremantleMedia Enterprises. Ellender also was on the board of directors for FremantleMedia and held senior positions with Universal Studios Television Distribution, where he was Managing Director, Europe, and at PolyGram Filmed Entertainment, where he served as President, PolyGram TV International.