Bonnie Pan, a former Maker Studios and Yahoo Video programming executive, will head up Endemol Beyond, the company’s North American digital division. She replaces Will Keenan, who left the company in August after launching the division two years earlier.

unspecifiedAt Maker, Pan was EVP Programming, responsible for original series in the gaming, lifestyle, family and entertainment categories. She oversaw development and distribution of more than 70 scripted and unscripted series, including a recent deal with History for late-night comedy programming. Prior to her role with Maker Studios, Pan was Head of Global Programming and Audience Development at Yahoo! Video.

“You’d be hard-pressed to find anyone who has made a bigger mark over the last decade in developing and successfully launching original content in the digital space than Bonnie Pan,” Charlie Corwin and Cris Abrego, Co-Chairmen of Endemol Shine Americas and Co-CEOs of Endemol Shine North America, said in announcing the move. “Her tremendous experience from both an operational and development stand point is exactly what we were looking for in a new leader for our fast-growing team at Endemol Beyond USA.”

Said Pan: “As digital content experiences a period of transformation and hyper growth, Endemol Shine is uniquely positioned to define new creative formats for storytelling and develop innovative partnership frameworks with brands, distribution partners and creators.”

Adrian Sexton, who had served as interim president since August, will continue on as Endemol Beyond USA’s COO, a position he has held since September 2014. Pan will report to Vivi Zigler, President of Digital, Brand & Audience Development at Endemol Shine North America.