BREAKING: Shyama Friedenson, who has worked in international feature marketing at Paramount, StudioCanal and Lionsgate, has joined STX Entertainment as EVP International Marketing. The hire comes as fledgling company is working hard to grow its international division. She will report directly to John Friedberg, President of International Sales for STX, and will be the liaison between STX and its distribution partners overseas. She will develop the international marketing strategy for STX and supervise international marketing initiatives.

Shyama FriedensonShe most recently served as head of International Marketing at StudioCanal, where she led creative marketing and publicity planning for a slate of international productions, local-language productions and third-party acquisitions. She was the theatrical marketing liaison for studio distribution partners including Sony Pictures, MGM, Focus Features, Universal Pictures and Warner Bros, among others. While at StudioCanal, she worked on films including Robocop, Non-Stop, Paddington, Inside Llewyn Davis, Tinker Tailor Soldier Spy, The Place Beyond The Pines, The Tourist and many others.

Friedenson brings more than 15 years of experience into the company having worked at studios and during both festivals and awards seasons on hundreds of movies including Shutter Island, No Country For Old Men and the Saw franchise, to name only a few.

She immediately will begin working on STX’s upcoming feature titles including the untitled female comedy directed by Jon Lucas and Scott Moore and starring Mila Kunis, Christina Applegate and Kristen Bell; an untitled action thriller from director Martin Campbell starring Jackie Chan and Pierce Brosnan; The Space Between Us, an interplanetary adventure starring Gary Oldman, Asa Butterfield, Carla Gugino and Britt Robertson; Hardcore Henry, an adrenaline-fueled action film shot in the first person point-of-view, produced by Timur Bekmambetov, written and directed by  Ilya Naishuller and starring Sharlto Copley; a coming-of-age drama from producer James L. Brooks and first time director Kelly Fremon Craig, starring Hailee Seinfeld and Woody Harrelson; Russ & Roger, and a comedy inspired by a true story starring Will Ferrell and Josh Gad.
At Paramount/Paramount Vantage, Friedenson served as SVP International Marketing where she worked closely with Paramount Pictures International and was a key member of the international productions and acquisitions committee. She began her international film marketing career working at Lionsgate helping to design and implement campaigns for acclaimed motion pictures including Monster’s Ball, Amores Perros, 3:10 To Yuma and Saw.