Organizers of Sunday’s Oscars boycott are taking credit for the show’s poor viewership. The Chris Rock-hosted show dropped to 34.3 million, down 8% from last year and among the lowest ever. Some civil rights leaders had urged viewers to “tune out” the show to protest the lack of any black acting nominees for the second year in a row.

“The white Oscars tune-out this year was a smashing success,” said Earl Ofari Hutchinson, president of the Los Angeles Urban Policy Roundtable, and Najee Ali, president of Project Islamic Hope. “The next step will be to put Oscar telecast sponsors on notice that the next call will be a sponsor tune-out without real and immediate changes in industry diversity. This will further drive home the message that lip service by the industry to diversity for minorities is no longer acceptable.”

Hutchinson and Ali will hold a press conference at 3 PM today outside the offices of the Academy of Motion Picture Arts and Sciences to detail their next steps.