Paramount just announced that it’s moved up the release of Richard Linklater’s 1980s college baseball comedy Everybody Wants Some from April 15, where it was set as a wide release, to April 1, where it will now go as limited. The studio will expand the movie on April 8 and again a week later. Meanwhile, Paramount’s horror trilogy film Rings rolls back from April 1 to October 28.
It is a very crowded spring with a number of brand titles, and opting to platform a film like Everybody Wants Some — which has the fun, fresh-face indie vibe of Linklater’s classic Dazed and Confused, will ensure that it finds an audience and builds up word-of-mouth. Everybody Wants Some will get its world premiere at the SXSW on March 11. If Everybody stayed on April 15, it would have to battle Disney’s The Jungle Book, Lionsgate’s Criminal and MGM/New Line’s Barbershop: The Next Cut. On April 1, there’s no competition from any of the major studios’ classic labels.
While Halloween is the prime time for Rings, it will battle Lionsgate’s untitled horror film as well as Ron Howard’s third Dan Brown feature adaptation, Inferno, from Sony. Halloween falls on a Monday this year, which takes a lot of stress off of the box office, allowing films to breath better.