Clifford Dektar, a longtime public relations man who worked with Hee Haw, ABC Sports and others and was a governor of the TV Academy, has died. He was 90. His son Dan said Dektar died February 22.

After graduating from USC and serving in the Army during World War II, the L.A. native was part of the original staff of the Los Angeles Mirror, an afternoon tabloid launched by the Los Angeles Times in 1948. After leaving the paper, he joined the staff of ABC’s Press Information Department in Hollywood and was responsible for the premiere of The RiflemanMan With a Camera and The Detectives. He also was assigned to the new ABC Sports division, where he worked closely with Monday Night Football creator Roone Arledge.

Later Dektar, whose PR career included stints at the Lippin Group and ICPR, was a three-term governor of the public relations branch of the Academy of Television Arts & Sciences, was president of the Public Relations Society of America’s Los Angeles chapterand co-founder of the Entertainment Publicists Professional Society and the Television Publicity Executives Committee.

6100 Wilshire
3 months
Cliff was a nice man. RIP.

Also a longtime journalist, Dektar for 30 years a correspondent for Fire Engineering, a professional journal, and also wrote for Westways magazine. He also was a founder of the USC Journalism Alumni Association, a director of the Los Angeles chapter of the Society of Professional Journalists.

He is survived by his wife, Joan; sons John and Daniel; daughter Ellen; seven grandchildren; and his sister Evelyn Bharucha. A memorial service is set for 11 AM March 5 at St. Michael and All Angels Church in Studio City.