A new animated series starring animator Max Fleischer’s iconic cartoon character Betty Boop is in the works, slated for release in 2018.
Aimed at tweens and teens, the series recounts the daily struggles, joys and victories of young Betty Boop, who has every intention of being on stage and becoming a superstar. It marks the first time the appealing character has starred in her own show in 30 years.
“We are delighted to be partnering with an innovative production company such as Normaal Animation,” said Mark Fleischer, President and CEO of Los Angeles-based Fleischer Studios. “My grandfather, Max Fleischer, created Betty Boop as a fun, feisty and fashionable female – and she has proven to be a character for all time. It is extremely gratifying to know that this new television series will introduce Max’s beloved icon to new generations of fans in an engaging, relatable way.”
“Few cartoon characters are loved the world over. Few cartoon characters know how to combine glamour with sass, and independence… and very few have so much heart!!” said Alexis Lavillat, Director and CEO of Normaal. “Ever since her creation by that genius of animation, Max Fleischer, Betty Boop has remained unique. It’s an honor and an immense pleasure today for Normaal to share its talents with this incredible star. Betty Boop will always symbolize the young modern woman.”
Normaal International will handle worldwide financing and all future global distribution.