Indie distributor XLrator Media is launching a documentary releasing label, Lifeframe and has set a slate that begins with April theatrical release of Queen Mimi and includes Guns N Roses bassist Duff McKagen’s pic It’s So Easy And Other Lies. XLrator CEO Barry Gordon said the new label will offer “real stories about people, arts, culture and society to entertain and inspire audiences around the globe.”

LifeframeAs part of the deal, Lifeframe is teaming with Peter Spirer’s Rugged Entertainment to co-produce three feature pics to be distributed via Lifeframe as well as partner to acquire programming for the slate. The first film in this deal is the marijuana docu Legend Of 420.

Other releases on the Lifeframe horizon include the Comic-Con winner She Makes Comics and Spirit Game: Pride Of A Nation, to be released in November to celebrate Native American Heritage Month.

Lifeframe joins XLrator labels Macabre, Turbo and Pace.