Marketing executive Andrew Essex has been named CEO of Tribeca Enterprises, the organization announced today. Essex will oversee partnerships, marketing, content and digital strategy, business development, as well as all day-to-day operations, reporting directly to Co-Founder and Executive Chair Jane Rosenthal. He will also oversee the company’s senior management team which includes Executive Vice President of Content and Programming Paula Weinstein, Executive Vice President of Event Strategy and Operations Sandy O’Hearen, and General Counsel Karen Lorenzo.
As Essex assumes his new role, Tribeca Enterprises is also emphasizing continuity. Rosenthal will continue to work on the company’s strategic growth, new verticals such as Tribeca Games, and new opportunities for brand expansion as Executive Chair. Genna Terranova will continue to serve as director of the Tribeca Film Festival, working with Artistic Director Frederic Boyer, as well as Geoff Gilmore, who will continue to serve as a consultant for the festival. Among the organization’s recent endeavors, Tribeca partnered with Lionsgate to launch the premium VOD service Tribeca Shortlist, and the two companies will continue acquiring new titles for the platform.
Essex previously served as Vice Chair and founding CEO of creative agency Droga5, and currently serves on the board of the American Advertising Federation, the iHeart Media Creative Advisory Counsel, Venture For America, the Internet Advertising Bureau, and POP TECH, in addition to operating as an angel investor and advisor on several technology and consumer good firms. A frequent public speaker on media, marketing and monetization strategies, he is an advisor to the White House Office of Digital Strategy and to the Global Board of Wharton’s Future of Advertising Program.
Prior to Droga5, Essex was editor-in-chief of Absolute magazine, and served as executive editor of Details magazine from 2000-2004. Essex also co-authored the books “A Very Public Offering: The Story of the Globe.com,” “Chasing Cool,” and “Le Freak: An Upside Down Story of Family, Disco and Destiny.” He received his MA from New York University.