As ABC Family is set to become Freeform next week, the network’s president Tom Ascheim today unveiled its new look, debuting a branding spot created by five illustrators to teen music star Alessia Cara’s upcoming single “Wild Things.”

“As all good things should, Freeform starts with a marathon of Pretty Little Liars,” Ascheim quipped.

Kevin From Work 1The network has yet to make a decision on freshman comedy Kevin From Work. “We love it and are still trying to make it work,” Ascheim said.

therealjonpalmer
6 months
Freeform execs: PLEASE save 'Kevin From Work'!!!!
therealjonpalmer
6 months
Actually, it is a very reasonable sentence. I mean the "As all good things should" part is...
therealjonpalmer
6 months
No, they wouldn't. It's just a shame that they are still contractually obligated to show that nutjob...

One program whose future on Freeform is certain for the foreseeable future is Pat Robertson’s The 700 Club, whose run is secured as part of Robertson’s initial sale of Freeform and ABC Family predecessor Christian Broadcasting Network.

Asked whether The 700 Club will air on Freeform forever, Ascheim said, “Forever is such a long time, but for the moment will continue as it is.”